Eat, shop, and fall in love with world-class museums, historical landmarks, and skyscrapers galore.
Tourists are drawn to Switzerland's diverse landscape as well as the available activities, which take advantage of the Alpine climate and landscapes, in particular for skiing and mountaineering. As of 2016, tourism accounted for an estimated 2.6% (CHF 16.8 billion) of Switzerland's gross domestic product, compared to 2.6% (CHF 12.8 billion) in 2001
Switzerland is a beautiful country with many great places to visit. Discover the most popular tourist attraction in Switzerland on your way to get there. Here are some of the places most popular tourist attraction in Switzerland.
The Matterhorn is the most popular tourist attraction in Switzerland. The Matterhorn, Switzerland’s iconic pointed peak is one of the highest mountains in the Alps. On the border with Italy, this legendary peak rises to 4,478 meters, and its four steep faces lie in the direction of the compass points. The first summiting in 1865 ended tragically when four climbers fell to their death during the descent. Today, thousands of experienced climbers come here each summer.
One of the most popular things to do in the beautiful Bernese Oberland is the train journey to Jungfraujoch, the “Top of Europe,” with an observation terrace and scientific observatory perched at 3,454 meters. The longest glacier in Europe, the Great Aletsch Glacier begins at Jungfraujoch, and is a UNESCO World Heritage Site. The famous Eiger Trail from the Eiger glacier station to Alpiglen clings to the rocks at the foot of the north face.
Nestled between Lake Thun to the west and Lake Brienz to the east, Interlaken is one of Switzerland’s most popular summer holiday resorts. In the center of town, Höhematte is a marvel of urban planning with 35 acres of open space. Flower gardens, hotels, and cafés surround the Höheweg, the main boulevard through here with breathtaking vistas of the mountains.
Lucerne is the most popular tourist attraction in Switzerland. Imagine a sparkling blue lake surrounded by mountains, a car-free medieval old town, covered bridges, waterfront promenades, frescoed historic buildings, and sun-splashed plazas with bubbling fountains. No wonder Lucerne (in German, Luzern) is a top spot for tourists.
Famed for its music concerts, this quintessential Swiss town lures renowned soloists, conductors, and orchestras to its annual International Music Festival. The Culture and Convention Center is home to one of the world’s leading concert halls.
Lake Geneva, Europe’s largest Alpine lake, straddles the Swiss/French border, and laps at the shores of some of Switzerland’s most popular cities. The city of Geneva (in French Genève; in German Genf) sits between pretty snowcapped peaks at the point where the Rhône spills into Lake Geneva.
This French-speaking “capital of peace” is the European seat of the United Nations and exudes a pleasing blend of French joie de vivre and Swiss structure. Promenades, parks, and gardens surround the lake, and the old town is a lovely spot to stroll among the historic buildings.